In fact, in 1994, the brand did turn the hottest of the joints into an album, with the St. Ides promotional mixtape dropping at your neighborhood liquor store. It took Afrika Bambatta convincing them to unite as Voltron to finally take it down. Tony Hawk. 90s Hip Hop Sprite Obey your thirst commercial compilation The early pioneers inspired a new generation of artists, and Sprite responded by showing their continued understanding and respect. We wanted to pay respect to the music and the culture. This only freaks the family out, who run away screaming (along with their dog) as he gives them chase while genuinely confused as to why. The 90s had all of the world sprung on hip hop. There was a lot of humor and athleticism provided by the young guard out of Lower Merion High School. Not sure how the two would havefaredactually going one-on-one, but I guess we'll never truly know. Smooth, A Tribe Called Quest, Nas and Grand Puba, who it is rumoured coined slogan "Obey Your Thirst" during a rehearsal. At the same time breakdancing and graffiti art rose too, and the whole scene had a clear and defiant call to action, which was to tell your own story. Personally, I look at it more as just good humor. In Genesis 1, before any other matter comes into being, we find God's Spirit hovering over the waters. Like many artists, funding his work wasnt easy, and remaining authentic while being sponsored was even harder. This site is protected by reCAPTCHA Enterprise and the Google, Michael Jordan Responds To If He Approves Of His Son Marcus Dating Larsa Pippen, A Look At Alicia Keys And John Legends Verzuz Juneteenth Celebration, Kirk Franklin And Fred Hammonds The Healing Was More Than A Verzuz Event, nut butter grinding machines at Whole Foods, groundbreaking deal between Adidas and RUN DMC, Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more, Rakim Celebrates Hip-Hop 50 With Sprite And 'Follow The Leader' 35th Anniversary. And we thirst for restoration. Hand model, LeBron James . St. Ides spots, however, looked and felt like straight up music videos with album-worthy production and flow. Your email address will not be published. Over the past three years Sprite has redesigned their Obey Your Thirst campaign with Obey Your Verse a campaign aimed at celebrating the artistry of lyricism within the genre. Its not an obvious pairing, a drink and a music movement. Gone were the bright yellow and green sets, because while the new slogan said, Image is nothing, it was all about image. And I'm sure many people wish they still aired these commercials. One of the reasons Sprite ads were successful is because they always brought something new. Obey your thirst," one of Sprite's early repositioning taglines from Lintas & Partners, served as a sly wink at the role the brand's ads played in reviving its fortunes. To deepen their street cred, Sprite went on to collaborate with artists like KRS-One, A Tribe Called Quest, Nas, AZ, Pete Rock and CL Smooth, a move that resulted in an invaluable cool factor for the brand. Whos gonna get this work? The campaign was also famous for producing several hip-hop focused ads, featuring several now-legendary emcees in various scenarios, including the last thing anyone expected: an official crossover with ''Anime/{{Voltron}}'' ([[SincerityMode We're not joking, that actually happened]]). Homegirl in the background starting at the 10-second mark is a whole mood. The ones from the earlier stages of his career featured a more relaxed and down-to-earth version of the five-time NBA champion. Kobe Bryant's 10 Most Memorable Commercials - Bleacher Report That's what makes him great. Part of Sprite's "Obey Your Thirst" campaign of the late 1990s. * HeroicSacrifice: PlayedForLaughs in the "Sun Fizz" commercial. * {{Crossover}}: And a pretty left-field one, to say the least. (NKJV). Sprite struck a chord with the artists so that when the next series of commercials ran the next artists would say 'yes' and they connected with brand," he said. One day last year I was on YouTube watching some BET Cypher videos, and I kept noticing Sprites name plastered over everything. With a career spanning thirty years, Rakim has been calledone of the most influential figures in hip-hop history. Unfortunately . Smooth, are just a few who did Sprite commercials like this. Thats right: the Black Lion. The campaign was successful, but in the early '90s, as brands like 7-Up began to offer more competition, Sprite doubled down on their relationship with hip-hop. The "Obey Your Thirst" campaign was a collection of commercials that were a part of popular lemon-lime soda Sprite's ads in the 1990s. Find the Sprite Obey Your Verse Lyrical Collection, and obey your thirst. you know the casting, write us to include it in the video information, Just as the previous question does not handle that information, we reiterate again the invitation for you to share if you know the answer of the Recognition? They were family. Magical Girl Goodness: Agents of the Realm Back on KickStarter! Parent company McKenzie River secured Ice Cube as their anchor spokesperson and tapped West Coast producer DJ Pooh to spearhead advertising creative. We get aglimpseat his work ethic and what gives him the ability to play the way he does night in and night out. The son notices and screams out "Mom!" The culture needed a new hope. These lyrics include, "Know yourself, know your worth." Find the Sprite Obey Your Verse Lyrical Collection, and obey your thirst. "I always believed that I could give people my ideas through art." Considering how mythologized he's become thanks to his virtuosic lyricismwhich earned him a spot 20 years ago in this classic 1997 Sprite adit's . SeriousFaith.com donations are managed by my, Book of John Message 44 John 9:35-41 (1). We understand that hip-hop culture is essentially the root of everything cool and hip in culture, period, and its been commodified and appropriated within an inch of its life. \"Do it from where youre at. The third spot opens with the Red Lion, driven by The Chis own Common Sense (there was a legal thing with some band and he had to change his name to Common, but yeah)! That's what puts him on a different level than your average kid out of high school. We want to hear from you! Sprite realised this dating back to the 1980s and in hip-hop, there was a power of creativity in this new form that was really resonating with the population. By using iSpot.tv, you accept our. Throw in some cherries, lemon and lime slices as you watch the fizz crowd to the top of your chilled glass. It's authentic.. They were later in hot water with the New York AGs office again, along with the Bureau of Alcohol, Firearms and Tobacco (the ATF) for advertising perceived to the be targeted towards minors, with complaints that it glamorized gang affiliation and promoted sex. Kobe, with all the arrogance and charisma of a young player fresh out of high school, teams up with fellow up-can-comer Tim Duncan for this Sprite commercial. The Untold Truth Of Sprite - Mashed There were numerous memorable advertisements from the late 90s and early 2000s, but it seems nowadays the touch is lost. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. Obey your thirst. Edgy. By getting in early, and staying for the long haul. Go ahead you deserve it. As a hip-hop head, I was all over it. The commercial then ends. Kobe gives us a look into his thought process as he goes into the air to attack the basket and how he comes up with such highlight-worthy material. What does Obey Your Thirst mean? - Sage-Answer Drake - Obey Your Thirst (Episode 1) - YouTube The album featured 100 Bottle Bags, a direct criticism against malt liquor companies marketing specifically to urban communities but they dont sell that sh*t in the white neighborhoods. Shortly after the release, St. Ides found itself in Chuck Ds crosshairs, and he fired the first in a series of big shots against the brand, marking the beginning of the end of their love affair with hip-hop. Anybody Else Remember This Sprite Hip-Hop Voltron Commercial Throwback. 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Drake, Nas, Vince Staples, and Isaiah Rashad Tell Their Stories With Check out our FAQ Page. Sprite LeBron's Mix TV Spot, 'About Right' - iSpot.tv The Crooked I capitalized on that. Now we were in the studio; a fly on the wall for freestyle sessions. Your boy Mack-10 hits the three-wheel motion on the Yellow Lion and skrts from the Hollywood sign to the action and takes his L in record time. (Cobbin later spearheaded the iconic, yet grammatically questionable, Boost Mobile Where You At? campaign.). It focused on. It combined the brilliance of quasi-underground rap with the nerdy coolness of Voltron. Nah, Sprite aint done engaging this high-spending demographic! From underground parties to themost listened genre in the world, we take a look at the history of hip-hop, and Sprite. TropeLife Mar 7th 2023 at 11:40:07 PM Added DiffLines: ** The "Sun Fizz" Ad has the titular mascot coming to life while explaining the benefits of his product like in any other commercial. The documentary series is part of a new "Obey Your Thirst" campaign, which also involves the production of limited-edition soda cans featuring the lyrics of the Notorious B.I.G., Drake, Nas, and Rakim. Remembering Sprite and St. Ides' Rap Campaigns: Music Sermon - VIBE.com Obey your Thirst. Then, St. Ides and McKenzie River fell under legal scrutiny from the New York State Attorney General in 1992 for using verbiage like Cubes lyric Get your girl in the mood quicker, make your jimmy thickerSt. Enter Sprite. Adidas, Nike, Sprite and McDonalds have all utilized the marketability of Kobe Bean Bryant to endorse numerous products over the years. Understand the "Why" Behind Emotionally-Charged Video Ads. However, in the early 90s two brands put their entire business on hip-hops back, by not only building their brands but spring-boarding the recognition of the music and artists as a marketing and advertising tool: Sprite soda and St. Ides malt liquor. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Sex? At a Sprite-sponsored concert, rappers Drake and Nas take the stage and give their fans all they've got. This is by far one of Kobe's better commercials. Jesus? Nas - Obey Your Thirst (Official Trailer) - video Dailymotion Psalm 63:1 O God, You are my God; Early will I seek You; My soul thirsts for You; My flesh longs for You In a dry and thirsty land Where there is no water. * FreestyleVersion: Some of the commercials don't feature any gimmicks, and just have several emcees on set freestyling to beats. You see the newspaper clippings dating back to his rookie year, when he launched four (that's right, four) air balls in the clutch moments of a Game 5 elimination game in which the Lakers fell to the Utah Jazz 4-1. Around the same time Adidas hit their marketing jackpot by inking a deal with Run-DMC, Sprite wisely kicked off their I Love The Sprite In You campaign, tapping artists like Kurtis Blow, LL Cool J, Kid 'n Play and more to represent their brand to hip-hop culture. Personally, I would have gone with the dunk. After ten years of sparse but quickly growing media saturation, everyone had their eyes on an angle to capitalize on it. Obey Your Thirst - Sprite Commercial 1996 - Vdeo Dailymotion Lover of words, verse, and geek media from The Bronx, NYC. Each commercial featured a seemingly innocuous scene, such as a basketball game or a street performance, with subtle visual and audio cues . Check out our FAQ Page. It focused on a Deconstructive Parody of the materialism of contemporary advertising, expressing that, while drinking Sprite won't make you cool or give you superpowers, it will quench your thirst. * {{Crossover}}: And a pretty left-field one, to say the least. There are several other clippings shown in the commercial implying that Kobe remembers every bit of hate that's been thrown his way since his career began back in '96. The Untold Story Of Sprite's "Obey Your Thirst" Slogan one of the most influential figures in hip-hop history. Drake Is Thirsty, and Sprite Wants Everyone to Know It An instant classic, these commercials had plenty of NBA fans constantly waiting for the next one to come out. Like, opening animation for Thundercats tight. Sprite shelves 'Obey Your Thirst' after 25 years as it updates its hip-hop marketing The new campaign, "Thirst for Yours," leans into the music genre's broader role in culture By E.J. The brand further expanded into urban youth culture through a partnership with the NBA, while continuing to evolve the creative of the rap campaigns. History for Advertising/ObeyYourThirst - TV Tropes That's what makes him Kobe Bean Bryant. [[/note]], * CelebrityEndorsement: Possibly the most famous of the ads featured Detroit Pistons star Grant Hill and the best remembered of them had his agent trying to convince him to branch out into made-for-TV dramas, writing a book (''Polite Like Me'') and having a pop music career. Hip-hop was growing up, getting money and moving towards more sophisticated alcoholic beverage choices. The animation was tight. Just do it. Smooth, A Tribe Called Quest, Nas and Grand Puba, who it is rumoured coined slogan Obey Your Thirst during a rehearsal. Under Cobbins advisement, Sprite tapped Grand Puba and Large Professor for an advertisement spot in 1994. Top dog. Application: You will obey your thirst. LinkedIn The 90s had all of the world sprung on hip hop. Near the end of the decade, Sprite explored the overlap between hip-hop culture, comics and martial arts with a series of posse spots based on Voltron (representing all hip-hop regions) and the 5 Deadly Venoms (with all female emcees). Obey your thirst a familiar slogan for a popular series of soft drink commercials. Can you imagine the think pieces if that spot ran today? The message is clear: whatever you desire, get it. St. Ides run with hip-hop doesnt have the same happy ending as Sprites. The Obey Your Thirst spots also took us the street corner, the club, and inside the ring when Sprite resurrected the legendary KRS One vs. MC Shan battle. Luckily, their mother has two . Drake - Obey Your Thirst (Episode 1) The FADER 667K subscribers Subscribe 19K 1.8M views 7 years ago Drake is a superstarthe only guy who could dethrone Taylor Swift on the charts with a. By the late '80s, hip-hops influence on popular culture was taking shape but was often misunderstood by those wanting to lock down the urban demographic. As an aside to their marketing campaigns, Sprite fostered a healthy relationship with the hip-hop community through sponsoring festivals and events like the BET Cypher series, which made the company one of the fastest growing brands in the soft drink industry for years. Voice Over Agency T3 The Think Tank . Just cuts him off. Jesus also says, obey your thirst.Sorry, different thirst. In the initial commercials, the Marketing Case Studies blog notes that Miles teamed up with NBA star LeBron James while launching the soda brand's new slogan, "Obey Your Thirst." While Sprite may have ditched Miles, both King James and the tagline remained. As the new song "0 to 100/The Catch Up" plays in the background, we see a few of the 16 limited edition Sprite cans decorated with inspirational lyrics from songs by Drake, Nas, Rakim and The Notorious B.I.G. Its how they built their business. They had the only consistent hip-hop marketing campaign on network television: Obey Your Thirst. Sprite has been an ally of rap since 1986, when it put Kurtis Blow in a national television commercial. TV Commercial, 'The Big Taste' Featuring LeBron James, Kamaiyah. What's imporant is the value of hip-hop culture, not only as an image, but as a method of communication- Darryl Cobbins, The Hip-Hop Generation: Young Blacks and the Crisis in African-American Culture, Not surprisingly, the record labels arent rolling over.. Complex even named Wu-Tangs St. Ides spot Shaolin Brew as one of the collectives 100 best songs! A lot more athleticism back then, but then again, his game wasn't as pure. The article below is a work of fiction of unknown origin. Beverage companies centering campaigns for the urban demo around black music was nothing new; Coca-Cola had ads featuring artists such as New Edition and Anita Baker singing their hearts out for the cola in the 80s, and Schlitz Malt Liquor had a legendary and hilarious run of spots featuring The Commodores, The Four Tops, Teddy Pendergrass and more through the 70s and early 80s. Over the next couple months, I began to take notice of Sprites absolute ubiquity in hip-hop culturefrom event sponsorship to its prevalence in the lean movement and the music and culture that spawned. Instead, he stayed where he was and made history by proving that if youre a truly multi-layered artist, you can make it from anywhere. Warning, there's going to be some serious bleached a**hole talk, so you might not want to read this at work. Obey Your Thirst (Advertising) - TV Tropes We thirst for love. Murder an unborn baby because its your choice not to be inconvenienced. But the history of Sprite and hip-hop is a long one, spanning the careers of dozens of artists over more than three decades. 1 of 10 Not sure why McDonalds promotes so many athletes knowing they probably don't even eat it themselves. It took Afrika. Submissions should come only from actors, their parent/legal guardian or casting agency. Sprite TV Commercial Sprite advertsiment LeBron James - Obey Your Thirst Sprite LeBron James - Obey Your Thirst TV commercial LeBron Will Never Tell You To Drink The Cool, Crisp, Refreshing Lemon And Lime Sprite No Matter What The Commercial People Say #WannaSprite #7Up #LebronJames #AbanCommercials - advertsiment spot 2016 Aside from the groundbreaking deal between Adidas and RUN DMC, brands didnt yet see full value and impact of hip-hopexcept in the food and beverage industry. With a fresh Adidas contract, Kobe began marketing himself to the basketball world. Sprite and Hip-hop A Union Based on Urban Authenticity - The Coca-Cola Its now a ubiquitous part of todays musical landscape. How the 90s shaped influencer marketing: 13 examples Nevertheless, Kobe provides a positive motivational message to up-and-coming young basketball players trying to make a name for themselves on the hardwood. Have questions about this ad or our catalog? Marketing Campaign Case Studies: OBEY YOUR THIRST CAMPAIGN (1998) - Blogger Hip hop continued to evolve over the next 30 years. I remember 12-15 years ago I did an audio commercial for Sprite and to be honest being an MC we do things and we try to be cool about what we do. Have questions about this ad or our catalog? Oh, it does quench your thirst temporarily. Psalm 63:1 O God, You are my God; Early will I seek You; My soul thirsts for You; My flesh longs for You In a dry and thirsty land Where there is no water. Theres a lot going on here: I fucks with playa hater Zarkon more than anyone else in this commercial, but thats neither here nor there. (Coca-Cola Co.) "I love you, haters" commercial can be found here. #MusicSermon is a weekly series by Naima Cochrane that highlights the under-acknowledged and under-appreciated urban artists and sub-genres from the 90s and earlier. It just depends on which one it is. Sprite - "Obey your Thirst" Commercial (1996) 2,079 views Jun 11, 2017 9 Dislike Share Save Play Pause Video 4.03K subscribers Subscribe Drake . quenchExamples from the Corpusquench your thirst After exercising, fruit juices are excellent because they quench your thirst. Obey Your Thirst Nothing quenches a parched soul like Living Water. This year's "Obey Your Verse" campaign is more interactive as fans can take pictures of each can and go onto Sprite's website via their phones to win free stuff including autographed. It was all irresponsible, even while being genius for the demo. We thirst for contentment. 2023 The DJ Booth LLC. 0:31. Lead us to the Fountain to draw deep from Well of Life, Amen. Two children walk into the kitchen and say that they are thirsty. It focused on trying to steer consumers away from the bane of materialism as well as expressing that all their soda does is quenching their thirst. Obey your thirst. The fourth, and penultimate jammie comes for your whole soul. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY". Required fields are marked *. The hip hop portion of the campaign lasted well into the 2000s, with the slogan eventually just being shortened to "OBEY".
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