Attention? She is an avid reader and loves brain food (calorie free!). Leanne is a global business leader and passionate global citizen, having worked in and led commercial teams in multinational businesses across the world. Thats the headspace I never knew I needed to get back to, and thats the headspace into which Im planting my feet down as I write and record these next few months. Tariq Hassan, Chief Marketing & Customer Experience Officer, McDonalds USA, Moderator: Diane Brady, Assistant Managing Editor, Communities & Leadership, Forbes. At Whalar, Jamie is responsible for translating data and stats into insights and stories that help anticipate cultural shifts and support the growth of the Creator Economy. CMO Moves Special Edition: CMOs and the Culture Conundrum By Heide Palermo Cmo Moves Duos Episodes Deirdre Findlay Lara Hood Balazs - CMO of McAfee and CMO of Intuit Julian Duncan & Daniel. She spent 8 years at Goodby Silverstein and Partners leading multiple brands including Frito-lay and Pepsico. Social Media Week Europe, Adweek's premiere summit for social media and digital marketing leaders in the region, returns 7-9 November. Lisa Sherman is an innovative leader and accomplished operating executive with deep experience in the private and non-profit sectors. Josh joined Quad in June 2021. Prior to joining Qualcomm, Don was a senior leader at Intel, where he led global marketing strategy, campaigns, and messaging for their Client Computing Business. Assistant Managing Editor, Communities & Leadership. Explore the UK Careers Fair's 2023/24 schedule for premier networking events connecting top talent with leading employers across 70+ locations in the UK. Culturally relevant brands, however, have a distinct strategic advantage and tend to thrive while others seek to just survive. Having always had her finger firmly on the pulse of innovation and culture, Wang is leveraging her vast experience to help propel the growth of OpenWeb. By focusing on three levers of growth - company profile, profit and pride Ms. Baer is able to achieve strong and consistent business results. She has been named one of the most innovative CMOs in the world by Business Insider. Under Tims leadership the NFL was ranked No. Leanne has also served as a Board Member for PayPal Pte Ltd. Today, as CEO of The Female Quotient, Zalis works with Fortune 500 companies and impact organizations to advance equality in the workplace. Sejal Shah Miller is the Chief Marketing Officer at Converse. Adweek CMO Summit 2022 - Speakers, Presentations & Events CMO Summit The CMO Summit East is an invitation-only gathering of CMOs and senior marketing leaders from some of the world's. Previously working in retail visual merchandising and management for 4 years. Leanne has held leadership positions for Nestle, Yahoo!, Qantas, General Pants, PayPal and has run her own marketing change management consultancy, a-Ha! His oversight and strong marketing expertise have led to innovative marketing campaigns and collaborative partnerships that have brought the most cutting-edge products to market, including the latest in 5G technologies. Tucker was instrumental in the acquisition of The Video Genome Project by Hulu. Earlier in her career, she held technology marketing and communications roles at Sun Microsystems, Matrix Semiconductor (acquired by SanDisk), Continental Airlines, and Trilogy Development Group. Jason Harris is the co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bestseller, The Soulful Art of Persuasion. Kristin Harrer serves as the Global Chief Marketing Officer at Vans where she is responsible for leading the global marketing and creative teams across product, action sports, brand platforms and communications. Still working proudly alongside hit songwriter Justin Tranter (and signed to his imprint of Warner Records, Facet Records), Jake remains an artist with a melody and a message. Throughout the day, we'll explore Future of Work, Web3 impact,. Chief Marketing & Customer Experience Officer. Prior to joining Toys R Us, Carla served as Senior Vice President, Brand Management for PepsiCos Global Beverage Group. She also sits on the Ad Council Board of Directors, is a graduate of Syracuse University and lives in Pacific Palisades, Calif., with her three children. Having lived in more than 13 countries, Pasha now resides in Los Angeles with her children and husband where they spend endless time living a healthy, active life outdoors. Additionally, he worked with the Obama administration on efforts to counter-message young Americans at risk to religious extremism and systemic discrimination. Since founding the company in 2009, Ragy has been on a mission to create the worlds most loved software company, recently leading Sprinklr into its next chapter as a public company in June 2021. Don led the firms technology engagement practice. The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. Travis is also the CEO and Co-Founder of Group Black, a media collective and accelerator focused on the advancement of Black-owned media properties. Marketing.Leanne joined PayPal in April 2013 as Marketing Director of Australia, relocated to Singapore in 2015 to lead Marketing for Asia Pacific which expanded to International Marketing in 2018. Josh sees Quad as an emergent leader in frictionless marketing. She has over 30 years Marketing, Sales and General Management experience and has specialized in taking on change management roles in businesses at the tipping point of technology and customer behavior driven change. In this role, Don oversees communications; product and technology marketing; channel marketing; digital and social marketing; advertising, creative, media and brand management; strategic marketing and planning; and measurement and analytics. Well turn the microphone back over to the audience, equal participants in this Summit, to hear whats resonating, whats not, whats being left unsaid and unconsidered. Previously she ran strategic planning departments within WPP and Publicis groups for Fortune 100 companies. Founder & Executive Chairman, AU Holdings and Cofounder, Executive Chairman & CEO. She has been instrumental in accelerating audience growth to over 300MM visitors per month and driving engagement through audience development, UA, consumer insights, design, experiences, and communications. His storied career includes chapters as a Partner in the IP practice of a multinational law firm, producing feature film adaptations of popular IP and Emmy-Award winning documentaries, and founding a brand strategy group focused on growth and innovation initiatives. Andrea Brimmer is the Chief Marketing and Public Relations Officer at Ally Financial where she leads a team dedicated to disruptive marketing that connects with consumers and their values. The answers arent mutually exclusive of course, as what matters most differs by brand and business, and changes as do macro and micro conditions. Get emails about this page . 2023 Forbes Media LLC. Sherry graduated from the University of Michigan and lives in Philadelphia, PA with her husband and four children. See others named Stacey Langdon. 9 CMO Summits Worth Traveling For In 2023 - The CMO Prior to TS/28 & his role at Dole Sunshine Co., he was Edelmans Vice-Chairman across the Asia-Pacific, Middle East, and Africa. Where does creative fit in the brand/performance binary (even if it is a false one)? Reporting into the CEO, Tucker was responsible for overseeing all aspects of marketing for Victorias Secret and Pink brands through their 1,100 retail locations and massive ecommerce channels. Notably, she holds two USPTO patents in machine learning applications for marketing. Editorial. 6-8 June 2023. With more than a decade of experience in CPG marketing at P&G followed by a pivotal role at The Honest Company, Pasha serves as the safeguard of the mission-driven e-commerce powerhouse, Thrive Market. Before that he was a member of the media practice at strategy consultant Booz Allen Hamilton. Laura has won many shiny awards at Cannes, Effies, D&AD, One Show along with Campaign's Female Frontier recipient twice and Ad Ages Creative of the Year. Ms. Baer has spoken at the Financial Communications Society, Brand Innovators, The Luminary and is a member of CBRE Womens Network. Live Nation will take us into the heart of Miamis Wynwood Arts District for a memorable evening of music, food, culture and connection. He was an early entrant into the blockchain sector with experience building, operating, and scaling projects & communities of his own, across all aspects of the evolving Web3 ecosystem. Prior to her current position, she was Senior Vice President of Corporate Strategy, Innovation & Transformation at Samsung, where she oversaw overall corporate strategy, innovation, transformation, and new business incubation. Marisas earlier career spanned the client and agency worlds, including serving in global advertising and brand strategy roles with Unilever Cosmetics International and Revlon and in account management roles with J. Walter Thompson and Saatchi and Saatchi. Recent experience includes leading the transformational thinking for JP Morgan Chase, Google, Facebook, Dyson, LVMH, Prudential, New York Times, Unilever, Mercedes-Benz, Adidas, United Rentals, among others. In March of 2020, when the pandemic quickly halted all in-person gatherings, under Sherrys leadership, Forbes pivoted and took its events virtual to maintain the connection with key audiences and ultimately support these communities at a time when it was needed most. Now, more than ever, it's time for us all to STEP FORWARD, to discover new opportunities, take responsibility, get practical and focus on delivering transformative change in our businesses, our workplaces, personal lives and wider society. In 2020 the two starred in an 18-part MasterClass online learning series. Upcoming Advertising and Marketing Events | Quantcast Davis has led teams to successfully negotiate contracts with premier global athletes and partners including the NBA, Kawhi Leonard, Raheem Sterling, Sadio Man, Coco Gauff, Sydney McLaughlin, Jaden Smith, Storm Reid and Jack Harlow. Wang sits on the World Economic Forums Digital Safety Coalition and hosts the Brand Safety Exchange podcast. She elevated store marketing across Taco Bells 7,000 units and transformed the digital business, doubling those channels sales and tripling the customer database in one year. Nick is a member of Trues Consumer and Go-to-Market practices. Known as a dynamic and culturally astute trailblazer, she has been honored three times on the Forbes list of the Worlds Most Influential CMOs and was named a 2020 Brand Genius by Adweek. As Chief Marketing and Digital Customer Experience Officer, Tariq Hassan leads all marketing effortsincluding digital, media, CRM, brand content and engagement, consumer insights, and menu strategyto create holistic, compelling brand experiences for customers of the 14,000+ McDonalds restaurants in the U.S. His team leverages iconic brand and digital capabilities to ensure McDonalds continues to deliver powerful experiences that create authentic connections with customers. June 2, 2022 On May 19, CMOs and senior marketing leaders from some of the world's biggest brands gathered for an intimate gathering to discuss the future of work, Web3 and how they're shaping. Roberto is a seasoned operator, investor, and advisor in tech, entertainment, and advertising. Tariq earned an honors bachelors degree from Western University in Ontario and a masters degree in integrated marketing communications from Northwestern University where he sits on the Medill School Board of Advisers. In additon to her accomplishments in the commercial world, she is an experienced non-profit board member and serves as a Trustee at her alma mater Dickinson College, and is on the World Economic Forum Stewards Board. Top: J. Azania Andrews, Joanne Davis, Michael E. Kassan,. Prior to joining 3Pas, Steven co-founded Encantos PBC, the award-winning children's entertainment company that is now 3Pas' kids division. A good and strategic story well told remains the holy-grail of marketing. Tim Ellis was named Chief Marketing Officer of the NFL in August of 2018. Hosted on Acast. During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the companys Middle East & Africa business based out of Dubai. Harris was named 2021 CEO of the Year by The Drum, a recipient of the 4A's 100 People Who Make Advertising Great, and a 2020 Campaign US 40 Over 40 honoree for his noteworthy contributions to the advertising & marketing industry. Entrepreneurs from the Forbes 30 Under 30 community on what and how theyre building based on what theyre seeing and think is coming next. Libby Rodney is the Chief Strategy Officer of The Harris Poll, she runs the Thought Leadership and Futures division at Harris. Prior to joining Fandom, she was the EVP, Marketing, Research and Analytics at Cond Nast and led teams across iconic brands such as The New Yorker, Vanity Fair and Vogue. Tim has been recognized for his innovative marketing and advertising campaigns and has received the Adweek Brand Genius Award, the Grand Effie Award for the most effective campaign in the U.S., and the Cannes Lions Titanium award. Frank believes the bravest creative work begins with honest (and sometimes uncomfortable) conversations. MMA CEO & CMO Summit Virtual: Architecting the Future - The Path to a New Normal. She also has a masters degree from The Lauder Institute, University of Pennsylvania. ForbesLive - Forbes Events - Forbes Connect Extraordinary research. Jeff Goodby, Co-Chairman & Partner, Goodby Silverstein & Partners, Interviewer: Seth Matlins, Managing Director, CMO Network, Forbes. Most people, like me, are fluid, Jake says. Risk? Discover the 2023/24 Schedule for The UK Careers Fair Events Earlier in her career, Ms. Baer served as the Head of Americas Marketing and Communications at Legg Mason Asset Management where she launched the new multi-manager investment firm following its merger with Citigroup Asset Mangagement. As more brand clients sought to define their place on the brandchain, Roberto founded 3GEN, a dedicated Web3 advisory powered by a collaborative team of brand and blockchain-natives. He has held major roles at brands driving their evolution including Ad Age, NBC Universal, Xerox, AT&T. Elizabeth successfully exited the business when she sold it to STW Group (now WPP), and it continues to thrive today. See acast.com/privacy for more information. When he calls from Los Angeles in spring 2022, Jake Wesley Rogers is certain of one thing: he is, without a shadow of a doubt, ready to finish the debut album hes long dreamt of making. Harry is the founder and CEO of Kargo, the leading digital brand advertising marketplace. There, she spearheaded a digital marketing growth strategy to reestablish affinity for the Smashbox brand, specifically targeting millennial and Gen Z consumers. He has been named as one of the Most Creative People in Business by Fast Company and one of Business Insiders Most Innovactive CMOs. Everette is a creative entrepreneur who is passionate about art, supporting creators, and making creativity accessible to all. Kerry Tucker is the Chief Marketing & Franchise Officer of pocket.watch, the kids entertainment studio creating global franchises from the YouTube stars and characters loved by Generation Alpha. She is a pioneer for online research, becoming the first female chief executive ranked in the research industrys top 25. She is always working on what's next. Insightful Career Advice From Adweek's CMO Summit East Jonny Bauer leads Blackstones Brand Strategy & Transformation practice for its portfolio of over 250 companies. As president and CEO of the Ad Council, she leads all aspects of this national institution. Shivram received his Masters in Integrated Marketing Communications from Northwestern University's Medill School and his B.S. Harrer started her marketing career with Wieden+Kennedy (Portland) where she had the opportunity to help develop and launch other acclaimed campaigns for some of the worlds most iconic brands including Go Forth for Levis and Imported from Detroit for Chrysler. She oversees the worldwide marketing, brand, communications, demand generation, and education business teams. Before coming to Converse, Sejal was SVP/Global GM at the Este Lauder Companies. Well explore what will happen between where we are and where were heading and (jargon alert) what the strategic implications are for this paradigm shift. She is a graduate of Tufts University with a degree in quantitative economics and is an active participant in the University of Michigan community. Under her watch, the company reached 1,000,000+ members in 2020, was recognized as the largest grocer to ever receive B-Corp certification and raised more than $8.5 million in healthy groceries for those affected by food inequality. CMO Summit East 2022 - Adweek Successful CMO strategies for 2023 at December conference | Ad Age Well consider the psychology of persuasion and what the greatest motivations and obstacles to purchase are today, and how they change in different contexts. At Uber, she built the global product marketing team from the ground up, spanning Ubers whole product portfolio (Rides, Eats, Freight, etc). He continues to believe that his success is a happy confluence of his mother (a painter), his father (a Wharton graduate) and the rest of his family, who have always been a constant reminder of irony and humility. Curious and entrepreneurial at heart, Angelic is currently focused on shaping conversations around the future of Retail. A place where nuggets of truth inspire culture breaking work. Jamie has worked for some of today's most successful consumer brands, including two of the world's largest toy companies. And yes, Jeff was the guy who originally wrote got milk? As VP of Business Development, she generated millions of dollars in revenue creating cross-platform solutions for brands like Bank of America and AT&T. Manager, Communications with Chicken Farmers of Ontario. That mentality is driving how Im going about this album. Prior to joining pocket.watch, Tucker was the inaugural CEO of Hello Sunshine, running the company from its inception. Prior, she held leadership roles at Yahoo!, MTV, and AOL. 2022 Forbes CMO Summit During this event, marketing legends and founders joined in conversations about encouraging failure to spur creativity, sustaining cultural relevance and moving from. Benjis team has grown to encompass brand, media, creative, digital, market insights, talent, product and content marketing, and events and sponsorships all focused on expanding the firms reputation, relationships and ultimately driving revenue by harnessing data and client insights to create market differentiation and brand leadership. Since joining in June 2021, Laura has led a comprehensive brand identity refresh, launched the companys first-ever integrated brand campaign, built out its Creative Studio, and developed a full-funnel in-house media team. Russell Wallach oversees the global Media and Sponsorship division of Live Nation Entertainment, the world's largest live entertainment company. Sejal received her B.A. She also created a first-of-its-kind course on trust and safety in partnership with LinkedIn Learning. Sherry Phillips is a dynamic media executive with over 26 years of experience in digital, native, print and live events. She also oversees corporate citizenship and social impact programs, including Samsungs philanthropic, giving, and volunteerism initiatives and one of the largest STEM education competitions in the country. She is currently the Chief Marketing Officer at Fandom, a global entertainment brand powered by fan passion. She deeply believes in the magic of bringing people and technology together. He began his career in finance at The Blackstone Group, Salomon Smith Barney (Citi), and Violy, Byorum & Partners. She is currently the Chief Marketing Officer for CBRE, the worlds largest commercial real estate services and investment firm, where she is responsible for the vision and execution of the companys marketing strategy across its three business segments. In this role, she developed a unified marketing platform for the banks complete range of corporate and consumer investment products and services aimed at catalyzing the offerings and positioning J.P. Morgan as a partner for long-term financial preparedness. As for the sorts of stories he plans to tell with his debut album? As Chief Marketing Officer of the only comprehensive, Web3-ready solution for community engagement, shes playing an active role in cultivating trusted spaces for productive social discourse today and shaping an open, healthier, and more ethical web for tomorrow. She also serves as an advisor to Guild Education, an EdTech Unicorn preparing the workforce of today for the jobs of tomorrow. As CMO, Melissa leads strategic marketing for the Cadillac brand around the world, building on the transformational work that has taken place over the past several years. During this event, leading marketing executives, poke to an audience of their peers about how bold ideas and an entrepreneurial mindset are keeping their brands . LATEST AW CONTENT. The new agency AKQA Bloom, founded by Zampa & Zaro, the worlds most-awarded creative directors, was announced in March and is based in Miami. Marketing Vanguard on Apple Podcasts His methods are studied in cases at Harvard Business School. From 2017 to 2021, Marcondes was the Chief Marketing Officer at Anheuser-Busch, where he led the marketing strategy for a broad portfolio of some of the worlds largest beer brands. It was with Riney at Ogilvy & Mather that Goodby learned his reverence for surprise, humor, craft and restraint. Prior to that, Carla held several marketing roles at The Kellogg Company. 2023 & 2024 Digital Marketing Conferences - 80 Events! MMA CEO & CMO Summit: Architect the Future | July 23-25, 2023 | Napa, California. In 2006 he was inducted into the Advertising Hall of Fame, and in 2019 he and Rich received the Cannes Lion of St. Mark Award for lifetime achievement. Tucker is a seasoned executive with experience leading a range of companies, from Fortune 500s to startups. Tiffany Xingyu Wang is an award-winning social entrepreneur and marketer with a passionate conviction for cultivating digital trust. What if we all stopped saying consumer and customer and recognized that buyers are people with needs, wants and biases, each influencing whether they do or dont buy (or buy-into) what were selling? Sherry has led the events team since 2018, including programming, logistics and production and was recently elevated from Forbes Chief Sales & Marketing Officer to Chief Revenue Officer. Ragy earned his M.B.A. in Finance and Information Systems from New York Universitys Leonard N. Stern School of Business and his Computer Science Engineering degree from Pondicherry University in India. 31 October - 2 November 2023. He is also an active investor and serves on advisory boards of several organizations incubating cutting-edge technologies. Kassan is also a strong supporter of community and not-for-profit programs; he currently serves as Chair of the UJA-New York Marketing Communications Committee and is a Board member of the American Advertising Federation, the Ad Council, the Paley Center for Media, Project Healthy Minds and Big Brothers Big Sisters of America, whose Greater Los Angeles division named him the 2021 Walt Disney Philanthropist of the Year. This session will provide insight into the cultural and human zeitgeist in, , Chief Strategy Officer, The Harris Poll, , Co-Chairman & Partner, Goodby Silverstein & Partners, , COO, Industry & Business Applications US, Microsoft, , Chief Sales & Marketing Officer, Forbes, , Chief Marketing, Citizenship & Communications Officer, Samsung Electronics America, , Global Head of Business Marketing, TikTok, , Global President, Media & Sponsorship, Live Nation, , SVP & Chief Marketing and Communications Officer, LinkedIn, , Cofounder & Chief Strategy Officer, Group Black, Global Head of Brand Strategy and Transformation, Blackstone, , Chief Marketing & Public Relations Officer, Ally Financial, Live Nation will take us into the heart of Miamis Wynwood Arts District for a memorable. Before that, he was President and COO of International Video Entertainment (Artisan Entertainment). She also serves on the board of Robinhood. As the Chief Revenue Officer, Sherry leads Forbes revenue operations globally and Forbes growing media business, which ranks number one across all business and demographic segments. Chief Marketing & Public Relations Officer. Head of Affiliates & Commercial Partnerships at Myprotein. Strategy? Shelley Zalis, CEO of The Female Quotient, is an internationally renowned thought leader, movement maker, and champion of equality. Named as one of EY Entrepreneurs of the Year in 2016, he is the chief architect of Kargos strategy. Her mission is simple: to future-proof Converse and leave it in a stronger position than when she found it. Prior to joining OpenWeb, Wang led strategy and marketing at Spectrum Labs, a contextual AI platform designed to make the internet safer. Andrea Brimmer, Chief Marketing & Public Relations Officer, Ally Financial. Their vision is to be as ubiquitous as traditional fast-food, but far more transparent and honest. Previously, Janet led EYs global consulting practice to the media and entertainment industry, working across agencies, television networks, MVPDs and publishers. In this role, she is responsible for leading the Companys U.S. consumer and B2B marketing and communications strategy, positioning Samsung as a global leader in technology and helping to drive profitable revenue growth. She speaks and publishes extensively on topics including customer strategy, marketing, innovation and advanced advertising across leading media such as Harvard Business Review, Forbes, Ad Age and CNBC, most recently.
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