There you have it, three of the very best expired listing scripts out there, along with how to handle the two most common objections youll get. Hollie C. Brandon went above and beyond the call of duty. 3. Ive helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. 02 03 04 05 06 THE LISTING PROCESS, COORDINATE AND SCHEDULE CLOSING OFFER CONSULTATION AND NEGOTIATE ALL OFFERS COORDINATE WITH THE TITLE COMPANY, LENDER, INSPECTOR AND APPRAISER UPDATE YOU EVERY WEEK WITH FEEDBACK FROM BUYERS AGENTS PRE-QUALIFY ALL BUYER OFFERS BEFORE PRESENTING AN OFFER TO YOU CLOSING! Easy Agent Pro is a real estate technology company focused on helping agents get the highest return for the least amount of effort. brandon mulrenin: ceo of reverseselling.com TIP: This script is designed to get you a high quantity of FSBO preview appointments. Its just a matter of overcoming the fear of the unknown. We highly recommend Brandon for any real-estate need! Together, we can make this year your best yet! So sample these scripts and see for yourself! Before we get to the three scripts, I want to share a few expired listing tips to set the stage and give you some clear expectations of what you should know when working with expired sellers. comes from Breakthrough Broker, a website dedicated to giving real estate agents the tips, tools, and tutorials for a successful real estate career. so you can get them to question why theyre trying to sell their own home in the first place. PHOTOGRAPHY POOR EXAMPLES vs OUR EXAMPLES STUDIES SHOW HOMES WITH PROFESSIONAL PHOTOGRAPHS SELL 32% FASTER & FOR MORE MONEY, ORDER YARD SIGN SIGN THE LISTING AGREEMENT AND COMPLETE SELLER HOMEWORK INSTALL LOCKBOX WITH SPARE KEY SCHEDULE AND COORDINATE PHOTOGRAPHER CREATE THE MLS LISTING AND REVIEW IT WITH YOU BEFORE WE HIT THE MARKET 01 GO LIVE! This way, you wont get sidetracked with unimportant things while you get the job done as efficiently as possible. With over 800 likes on his, , and thousands of agents turning to his coaching for guidance, its easy to see that Borinos stuff actually, Jared James is an entrepreneur and spokesperson who regularly gives speeches in front of thousands of people. Brandon Mulrenin's Resume Pages 1-10 - Flip PDF Download - FlipHTML5 It's all here: the system; the scripts and the methods. These first two scripts (from Fit Small Business) can be used for FSBO listings no matter how long theyve been on the market. Here is where Ill ask a few more trust-building questions. This ensures she remains an impartial third party working on behalf of the divorcing couple. With his emphasis on marketing, leadership, and commitment to client service, Brandon believes his team has only just begun. so refreshing to sit back while he Brandon and his team kept us handled everything with mastery. Its indeed more comfortable to obtain buyer leads and clients. Sound complicated? In this article, well guide you through [], If youre not unearthing the goldmine of potential transactions inside your Real Geeks system, then youre missing out on a huge opportunity. Them: (No, well, we got one, but it was too low), Me: Did you know that seven homes sold in your neighborhood in the last 30 days? This allows you to stay focused while you develop relationships and show your true value. MARKETING PLAN OF ACTION COMPLETE THE PRELISTING HOME FEATURE SHEET TOGETHER ALONG WITH THE LISTING PAPERWORK AND SELLER DISCLOSURES INSTALL LOCK BOX WITH EXTRA KEYS ORDER FOR SALE YARD SIGN COORDINATE PROFESSIONAL CREATE PHOTO SHOOT PROPERTY FLYERS CREATE & DEVELOP YOUR OWN PROPERTY WEBSITE CREATE A FULL MLS LISTING AND GIVE YOU FULL ACCESS TO REVIEW BEFORE LISTING IS LIVE ON THE MARKET PREMIUM LISTING ADVERTISING ON ZILLOW, TRULIA, AND REALTOR.COM SYNDICATE YOUR LISTING TO ALL MAJOR REAL ESTAE WEBSITES INCLUDING ZILLOW, TRULIA, REALTOR.COM & THOUSANDS MORE CONDUCT A FULL ANALYSIS OF THE AGENTS WHO MAY BE WORKING WITH BUYERS THAT ARE INTERESTED IN HOMES LIKE YOURS IDENTIFY AND CONTACT TOP LOCAL AGENTS IN THE AREA TO PROMOTE YOUR PROPERTY SEND OUT JUST LISTED CAMPAIGN TO MY ENTIRE SOCIAL MEDIA AND DATABASE TARGET FACEBOOK BUYER DATABASE & FULL SOCIAL MEDIA & INTERNET MARKETING CAMPAIGN SEND OUT JUST LISTED POSTCARDS TO THE NEIGHBORHOOD MAKE CALLS AROUND THE LOCAL AREA TO FIND QUALIFIED BUYERS SET UP SHOWING TIME TO PROVIDE SELLER WITH REAL TIME BUYER AND AGENT FEEDBACK PRE-QUALIFY ALL BUYERS BEFORE PRIVATE SHOWINGS CONDUCT MEGA OPEN HOUSE EVENT UPON SELLERS REQUEST CREATE PROPERTY THANK YOU CARDS FOR EVERY BUYER AND AGENT WHO SHOWS YOUR HOME WEEKLY UPDATES TO TALK ABOUT ALL THAT IS GOING ON WITH YOUR LISTING AND THE SCALE OF YOUR HOME, In todays market, the first showing takes place online. The BEST Real Estate Scripts That Get Appointments Brandon Mulrenin REVIEW THE FINAL BUYERS FINAL COORDINATE NUMBERS BEFORE CLOSING 1 WALK 07 AND PRE- THROUGH QUALIFY ALL 1 SHOWINGS 3 4 COORDINATE AND 1 CLOSING! Their scripts are no different. It starts with a simple script focused on how to begin your calls, followed by language to increase your connection rate by as much as 25%. I look forward to meeting you in person. If you plan to be in the area, let them know. Most are unprepared for the legal and financial ramifications about keeping or selling their home, their most important financial asset. Chastin J. 3. I will always return your phone calls, e-mails, and text messages with urgency. Strategies like this do work - occasionally. Even if you convert one fsbo the commission will cover his training. As a colleague of family lawyers and mediators, we work with them to complete the case file, as well we work with financial professionals to complete the marital balance sheet to assure theres equitable distribution. In this video, he goes over his script line-by-line to provide you with explanations behind why every question works to land you the listing. Podcast: Reverse Selling: The Secret to Getting FSBO Listings Me: I tell you what, Id love to schedule a time for me to come over, see your house in person, and maybe shed some light on why it didnt sell. The platform includes seller leads, a dialer with up to three lines, social media tools, and a lead management system that simplifies first contact and follow up. In. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, Is it worth it? I just got an expired listing appointment because of this article! If theres ever a time where youre not happy with the service in which we provide, just let us know and we can shake hands as friends and go our separate ways. In his script, Jared gives you the right things to say to money-conscious homeowners so you can get them to question why theyre trying to sell their own home in the first place. The better photos you have online, the more buyer interest youll have. are convinced they dont need an agent to sell their home for the most profit. FSBO Domination Script Book - ClickFunnels (248)890-5504 [emailprotected] www.brookstonerealtors.com Your Home SOLD for the highest price. After meeting with Brandon we realized that he and his team would be the most qualified to represent us. He spent the very beginning of his career as a mortgage loan officer which has served him tremendously with his clients. Think about it: you dont want to sit on the phone for hours, AND you dont want to talk to a robot. These scripts prevent both problems. With so many options to choose from, it can be hard to find a good fit for your personality and prospecting style. Here is your guide on the best for sale by owner (FSBO) scripts to use in 2022. 10. January Call - Annual Real Estate Review. SOLD IN BLACK AND GOL B R O O K S T O N E R E A LT O R S . Check out this post on how to handle all. Are you the owner? Dont get sidetracked with unimportant conversations. H D S He started at the bottom and worked his way to the top by studying FSBO behavior and calling them with the, He knows how FSBOs feel, what they want, and (more importantly) what they, , Jared gives you the right things to say to. VS VS POOR EXAMPLES OUR EXAMPLES STUDIES SHOW HOMES WIT PROFESSIONAL PHOTOGRAPH SELL 32% FASTER AN FOR MORE MONEY. You can always mix in your own methods and prove to frugal FSBOs that youve got the expertise to lead them (and yourself) to further financial freedom. Playbook Script For Role Playing Purposes - Studocu Them: Thanks Kyle, but we are just going to go with the same agent., Me: Well, sure, I get you to have some loyalty to that agent because youve been working with them for a while, but can I tell you why it makes me nervous that youre going to just relist with them blindly?, Me: What I know is that your home was on the market for over six months. Do you really want to leave that amount of money on the table?. Reverse Selling: How Real Estate Agents Can Turn Cold C Welcome to the reverse selling podcast. Hes built his career around what he claims as his new and improved 2.0 script. 8. Me: Did the agent give you any feedback on what he/she thought might have happened?, Me: I see I wondered; youre not going to do anything unless it made sense, but if you had received the right offer, what were the original plans?, Me: I see and is that still the plan if possible?, Me: Sarah, heres my thought, I might be able to stop by the home one day quickly, and I can share some new information that would help your home to actually sell because youre not going to do anything unless you sell, right?. Just know, if you are included in this statistic you are not alone. Start calling at around 8 am to be one of the first agents to contact the seller. To that end, we'd like to tap into the prospecting wisdom of two of our long-term partners, Brandon Mulrenin and Mike Ferry. Learn How To Thrive as a Real Estate Agent in this Live Q&A, This Is How Much Profit You Should Make On a Rental Property. Brandon Mulrenin Review (Real Estate Coach) - Suugly Below, each shares an example of an absentee owner script that has shown to deliver positive results for their agent clients. Script 2: The Right Approach Fit Small Business, Script 3: Nail The Appointment Breakthrough Broker, Script 4: No Excuses Chastin J. Well, this is [YOUR NAME] with [BROKERAGE]. As a result, I provide some of the most professional, loyal, and dedicated service in the industry. Let me drive by to say hello. Ive used Vulcan7, Cole Property Resource, Mojo, and Espresso Agent, and I truly believe REDX has the most accurate data and is the most easy-to-use tool out there. Real estate agents arent painless. Dont get sidetracked with unimportant conversations. With his emphasis on marketing, leadership, and commitment to client service, Brandon believes his team has only just begun. Brandons sole purpose is to neutralize any issues while selling the property as quickly as possible for the highest and best price. FLEXIBL COMMISSION PROGRAM 3% 4% 6% YOU FIND THE IF I FIND THE IF ANOTHE BUYER & I BUYER AGENT BRING HANDLE THE ENTIRE THE BUYER TRANSACTION S R E K Brandon Mulrenin has a lot of material on anyone ready to hustle for their real estate bacon . Time blocking is imperative when it comes to calling expired listings. The average time on the market right now is between 34 and 41 days. In the midst of other traumas, many divorcing people discover that they arent just married to a spouse, theyre also tied to their home and a mortgage, too. The better photos you have online, the more buyer interest youll have. Reverse Selling by Brandon Mulrenin | Open Library Give it a try! As a Certified Divorce Real Estate Expert, Brandon is held to a much stricter Code of Ethics than most Realtors. He knows what needs to two weeks (this was over the be done and he does it well. I would highly recommend Brandon and his team to family and friends even to those do-ityourselfers like me! Below, well get into a couple of the most common. According to a National Association of Realtors. Are you an aspiring real estate agent looking to succeed in a competitive market? Me: Ok, awesome, do you know what type of timeframe youre looking at here?. A solid 3-4 hours of time-blocked calling will ensure you are constantly filling your afternoons with appointments. 4. . Here are their three keys to FSBO focus: And as a bonus, they also guide you through what to do once you get the listing appointment, or if you have a client already interested in the property. Most For-Sale-By-Owners are convinced they dont need an agent to sell their home for the most profit. Many top-performing real estate agents have had success in selling homes that were on the brink of foreclosure. They reveal the right time to call FSBO leads, how to express genuine interest in the sellers needs, how to showcase your value, and more! You can publish your book online for free in a few minutes. 7. If a more laid-back approach appeals to your style, this script is for you. space. He understands why people say NO to agents, and uses his script to show how that can be a good thing (if you know how to handle it). With an expired seller, you show them what went wrong the first time around and how you can fix the issue (usually price, staging, or marketing). So no matter your skill level, theres something in this script book for you. 2. Me: Hey John, this is Kyle Handy with eXp Realty. But dont just passively observe the inspection; actively participate by asking the right questions. Brandon Mulrenin Resume Pages 1-11 - Flip PDF Download | FlipHTML5 Create HTML5 flipbook from PDF to view on iPhone, iPad and Android devices. 5 talking about this. Brandon Mulrenin is top producing real estate agent and real estate coach who has been ranked in the top 5% of all real estate agents and has helped agents from all over become top . As a trained and licensed agent, you understand details that FSBOs dont. Or I could do Friday evening?, Me: Great, Ill plan on seeing you Thursday; Ill send you a quick email with my resume to keep on file. Brandon Mulrenin's Expired Listing Script Common Expired Listing Objections Following Up With Expired Listings In Conclusion The 3 Expired Listing Scripts You Need To Know - Get More Listings Watch on Expired Listings Tips When interviewed about his philosophy on client service and helping families get their home sold, he said, believe that the process of moving can be one of the biggest transitions well make in our lives and it something I don take lightly. . We consult with divorcing homeowners for FREE so that they can make an informed decision regarding real property and secured house debt by gathering house documents and information and scheduling consultations. PDF Reverse Selling: How Real Estate Agents Can Turn Cold Calls Into The technical storage or access that is used exclusively for anonymous statistical purposes. Like this book? With over 45 years in the industry, the Mike Ferry Organization is one of the most trusted coaching programs in all of real estate. First of all, you need to understand that youre going to get a ton of rejection when calling expired listings. With continued follow-up, which is anywhere from five to 20 additional calls, Ill set another three appointments out of the original 50 leads. After extensive research, REDX has stitched together some of the most powerful prospecting scripts into this 34-page eBook. Im not the first one calling about your house, am I?, Me: Its crazy, all these agents calling. Follow in his footsteps and you will be booking appointments in no time. SMART SELLER PROGRAM FLEXIBLE COMMISSION PROGRAM 3% 5% 6% YOU FIND THE BUYER & I HANDLE THE ENTIRE TRANSACTION IF I FIND THE BUYER IF ANOTHER AGENT BRINGS THE BUYER. PAST CLIEN TESTIMONIALS Highly likely to recommen Highly likely to recommen Highly likely to recommen 10/20/2017 ccollins11725 04/28/2014 lundbuerg3 07/22/2017 Sold a Single Family Home in 2017 in Clarkston, MI Sold a Single Family Home in 2014 in Royal Oak, MI Sold a Single Family Home in 2017 in Macomb, MI Local Knowledge Local Knowledge Local Knowledge Process Expertise Process Expertise Process Expertise Responsiveness: Responsiveness: Responsiveness: Negotiation Skills Negotiation Skills Negotiation Skills Brandon was my choice in Agent Originally, had home listed as There are two types of agents. Our house was on the market for 3 days and sold! Reverse Selling: How Real Estate Agents Can Turn Cold Calls into Clients by Brandon Mulrenin First published in 2021 2 editions in 1 language Not in Library Subjects Business Lists Add to List ID Numbers Year in and year out, Brandon continues to be awarded in the Top 5% of Realtors by Hour Detroit. In this blog post, Ill answer some of your most common questions and guide how to stand out,, Read More Learn How To Thrive as a Real Estate Agent in this Live Q&AContinue, Have you ever wondered how much profit should you make on a rental property? I would love the opportunity to work with you. But it's a lot of work. Tons of value for a free info, but, of course, the juicier bits are deliberately locked behind his paid programs. 2. If you find the buyer, youll pay 1% to have me process the entire transaction for both you and the buyer. Do you still have plans on getting your home sold?. An overcomplicated script only confuses homeowners and causes them to hang up quicker. With the right FSBO script, you can obliterate their assumptions by helping them sell quicker, easier, and for more money than they would without you. Data from Legal Templates show the number of people looking to divorce, from March through September 2020 was 34% higher than in 2019. As a whole, however, they're just not very effective. See how to position yourself as the smartest option for a homeowner to get you listings and close more deals. Let me know in the comments if youve called expired listings before? He has the right approach, the right mindset, but most importantly, the right FSBO script! I will always communicate with you pro-actively. So, to Brandon I saw, pleasure to work with. Information like market values in their area, the sellers length of ownership, how much they may still owe on the property, and much more. Hi, (Name)? Ive used Vulcan7, Cole Property Resource, Mojo, and Espresso Agent, and I truly believe REDX has the most accurate data and is the most easy-to-use tool out there. His goal is to provide the very best options to consumers who are thinking of selling their home by focusing on three things; selling the home for the highest price; ensuring clients walk away with the most money in their pocket; and providing an experience that is superior to anything else available in the market place. I will always use the most effective strategies to market your home. He has the right approach, the right mindset, but most importantly, the right FSBO script! Extremely satisfied with his knowledge of the current housing market, negotiation expertise, and guidance. Focus on getting the listing appointment. How to Set LISTING APPOINTMENTS Using My New (FSBO SCRIPT) 10 Useful Mike Ferry Scripts To Generate & Nurture Real Estate Leads Lets do this, John, and I know you guys dont want to sell; Im not here to pressure you. I will always give you the truth regardless of the situation. Brandon Mulrenin, founder and CEO of reverseselling.com has dedicated his life's work to coaching real estate agents using the Reverse Selling method. The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. The effort of learning expired scripts and going outside your comfort zone to cold call expired sellers is also worth it because many times these deals turn into multiple sales quickly. Brandon is also a committee member of the Oakland County Bar Association which has helped him to truly understand the complexity of real estate law here in the state of Michigan. The following script is from Borino. Becoming a luxury real estate agent is not just about selling properties; its about immersing yourself in a lifestyle of sophistication and elegance. Id also like to talk to you a little more about what youre looking for in your next home. I will never lock you down to a long-term contract. I use REDX. Brandon Mulrenin REAL ESTATE MARKETING MASTERMIND. Listings are real estate gold, especially in the significant sellers market were in today. The facts say otherwise. Why would a FSBO choose you to sell their home if you dont first build their trust? Our team works in the best interest of the family, helping divorcing homeowners make informed decisions with the goal to avoid joint debt mistakes, in order to prevent credit damage and preserve home ownership eligibility. Their most financially and emotionally important asset can become a source of strife, confusion, anxietyand all too often, financial ruin.
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